Electronic Shelf Labels

Update every shelf price in seconds.

Replace paper price tags with connected e-paper labels. Change prices, promotions, product details, QR codes, and barcodes from one central system—without sending employees aisle by aisle.

5–8 year typical battery lifeNo wiring or chargingPOS + ERP integration
Electronic shelf labels mounted on a retail shelf rail
Price update sentShelf, POS, and back office stay aligned
Stop printing tagsCut repetitive label changes
Reduce price disputesKeep shelf and checkout pricing aligned
Launch promotions fasterSchedule storewide changes
Scale by locationManage one store or an entire chain
The problem with paper

Your price changed. The shelf did not.

Every paper tag creates another manual step. Someone must print it, find the product, remove the old tag, install the new one, and verify it. When prices or promotions change frequently, the shelf can fall behind the POS.

  • Customers see one price on the shelf and another at checkout
  • Promotions start late because employees are still replacing tags
  • Labor gets pulled away from customers, stocking, and fulfillment
  • Multi-location pricing becomes difficult to control consistently
Grocery shelf equipped with electronic price labels
Change it once

One update. Every connected label.

Send a single price change or a chain-wide promotion from your POS, ERP, data feed, or electronic shelf label dashboard.

Instant price updates

Push new prices and markdowns to thousands of tags within seconds.

Promotion scheduling

Prepare campaigns in advance and launch them at the planned time.

Accurate checkout

Keep shelf pricing connected to the same data used by your POS or ERP.

Custom label templates

Display prices, product details, promotional badges, stock status, QR codes, and barcodes.

Task-to-light LEDs

Use blinking label lights to guide employees during picking, replenishment, or audits.

Shelf location tools

Help teams locate products and labels more quickly across large stores.

Central control

Manage pricing by store, region, department, product group, or promotion.

Role-based access

Control who can create, approve, and publish pricing changes.

Electronic shelf labels in multiple display sizes
Hardware for every shelf

Small price tags to large promotional displays.

Choose label sizes and mounting options based on your products, fixtures, viewing distance, and environment. Available models range from compact shelf-edge tags to larger signage formats.

  • Display sizes from approximately 1.54 inches through 7.5 inches
  • Four-color e-paper using black, white, red, and yellow
  • Black and white frame options
  • Long-life coin-cell batteries—typically 5 to 8 years under normal use
  • No power wiring and no daily charging
  • Standard, waterproof, and low-temperature options for dry, wet, chilled, and frozen areas
More than a price

Design the label around the product.

Use clear e-paper templates to give shoppers and employees more information at the shelf edge.

Electronic shelf labels with black and white frame options
Product name and descriptionGive shoppers the essential item details.
Regular and sale priceHighlight promotions, markdowns, and member pricing.
Barcode and QR codeSupport product lookup, additional information, and digital experiences.
Unit pricing and compliance fieldsShow required or useful information in a consistent format.
Stock and fulfillment indicatorsHelp staff identify availability or operational tasks.
Branded templatesMatch fonts, layouts, colors, and promotional messaging to your store.
Connected software

Control your shelf labels from a browser.

The management platform connects pricing data, label templates, base stations, and individual tags. Updates can come from your existing system or be managed through the electronic shelf label dashboard.

  • Integration through REST APIs, CSV/SFTP feeds, and available connectors
  • Secure 2.4GHz RF communication from base stations to labels
  • Cloud-based or supported on-premises deployment options
  • Template design, device monitoring, permissions, and activity records
  • Access from modern desktop and mobile browsers
Electronic shelf label management software on desktop, tablet, and phone
Where ESL works

Built for more than supermarkets.

Electronic labels can manage pricing, product information, promotions, and location data anywhere paper tags create repetitive work.

Grocery and supermarkets

Update dry goods, produce, meat, bakery, refrigerated, and frozen pricing from one system.

Convenience and liquor

Keep high-turnover products and frequent promotions current without constant reprinting.

Pharmacy and healthcare retail

Maintain consistent item details and pricing across dense product categories.

Specialty and general retail

Use larger labels for premium products, product education, and promotional displays.

Warehouse and wholesale

Show bin, item, barcode, and picking information while improving location accuracy.

Manufacturing and parts

Replace paper bin labels with connected product and replenishment information.

Mounts and accessories for electronic shelf labels
Mounting and accessories

Fit labels to shelves, hooks, tables, and displays.

A complete rollout includes the right rails, clips, stands, clamps, hooks, and protective fixtures. Peak Pay helps scope the hardware around the store—not the other way around.

  • Shelf rails and adapters
  • Hooks and pegboard fixtures
  • Table stands and countertop displays
  • Adjustable clamps and board mounts
  • Protective and specialty fixtures for demanding areas
Implementation

From store survey to live labels.

We scope the environment, connect your data, configure the hardware, and train your team.

1

Discovery and store survey

Review locations, SKU count, shelf types, departments, current POS or ERP, network, and pricing workflow.

2

System and hardware design

Select label sizes, colors, base stations, accessories, software, and the best integration method.

3

Integration and templates

Connect the product data, build label layouts, set permissions, and test update rules.

4

Installation and pairing

Install rails and gateways, mount labels, pair each tag to its product, and verify coverage.

5

Training and go-live

Train managers and staff, launch the system, and monitor performance after deployment.

A pilot location can often be deployed in approximately 1–2 weeks. Larger rollouts are normally phased based on store count, label volume, integrations, and installation complexity.
Common questions

Electronic shelf label FAQ.

Do I need to replace my current POS or ERP?

Usually not. Electronic shelf labels can connect through APIs, data feeds, and available connectors. Compatibility and integration requirements are confirmed during discovery.

How long do the batteries last?

Typical battery life is approximately 5 to 8 years, depending on label model, update frequency, operating temperature, and other environmental conditions.

Can the labels work in coolers, freezers, or wet departments?

Specialized waterproof and low-temperature models are available for produce, seafood, refrigerated cabinets, and frozen sections. The correct model is selected by environment.

How quickly can prices update?

Connected price changes can be pushed to thousands of labels within seconds. Actual timing depends on network conditions, system design, label count, and update volume.

What determines the price of a system?

Pricing depends on label quantity and size, base stations, rails and accessories, integration work, installation, software tier, training, and support requirements.

Can we start with one store?

Yes. Many businesses begin with a pilot location or department, confirm the workflow and return, then expand in phases.

Electronic shelf label features, compatibility, display colors, battery life, environmental ratings, installation timing, pricing, warranty, and availability vary by model and project. Battery-life and deployment estimates are not guarantees. AirESL and related technology are provided through participating technology partners and are subject to final written specifications and agreement terms.